Bachelor Of Arts

The full-time programme is spread over a period of three years and spaced out over six semesters of six months each incorporating theoretical lectures, hands-on practical sessions, tutorials, classroom presentations, assignments, sporting and cultural events, local visits, and projects.

Specilizations Offered in the Final Year

• Journalism
• Digital Media
• Advertising & Public Relations

Objective: 

An exhaustive programme is aimed at preparing the student for the Journalism (Print, Broadcast and New Media) Advertising and PR industry with a focus on digital and social media platforms. The course prepares the student for business development, client servicing, marketing, media planning, budgeting, brand management, media buying and selling, production and creatives. 

Potential Scope:

Journalist * Public Relations Specialist * Editor * Online Journalist * Marketing Communications Professional * Multimedia Journalist * Publicist * Editor * Photojournalist * Reporter * Television Producer * Sports Writer * Designer * Photographer * Special Events Coordinator * Newscaster

* Copy Writer * Critic * Technical Writer * Proofreader * Communications Manager * Public Information Officer * Magazine Writer * Radio Announcer